Quantifying Information in Visible Matter Beginning with my doctoral work and continuing after obtaining my Ph.D., my research background has mostly revolved around various topics in condensed matter physics with some emphasis on digital data storage technologies, ferroic and multiferroic materials, but also studies of conduction properties, optical properties of solids, development of novel metrologies and thin-film nano-technologies. These diverse studies implied experimental, applied, and some theoretical research work. Some of my most important contributions are the theoretical discovery of the Multicaloric Effect, the development of new polarization reversal model in polar dielectrics, and various studies of multiferroics materials. Recently, I became interested in the Physics of Information, while I was working on a different project involving possible multi-state digital data storage technologies based on anti-ferroelectric solids. While working on the multi-state memory device concept, my main issue was how to allocate bit memory states to a memory cell that has more than 2 coexisting physical states (all digital memory technologies today have memory cells with two possible states per cell, 1 and 0, and one bit per cell). This is when I introduced myself to Shannon’s Information Theory and Landauer’s principle. Stimulated by these fascinating theories, I managed to connect some dots and I made my own contributions to this interesting field of research. More: (https://bit.ly/3tInRJE).