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       lite.cnn.com - on gopher - inofficial
       
       
       ARTICLE VIEW: 
       
       Aldi says its Thanksgiving meal prices will undercut Walmart as
       shoppers search for value
       
       By Jordan Valinsky, CNN
       
       Updated: 
       
       7:03 AM EDT, Wed October 16, 2024
       
       Source: CNN
       
       Aldi is releasing its lowest-priced Thanksgiving meal deal in five
       years — and undercutting one of its largest rivals — as
       inflation-weary consumers shift their shopping habits to .
       
       The low-priced grocery chain is rolling out an “inflation-busting
       holiday meal” priced at $47 that feeds 10 people, which comes out to
       $4.70 per person. That’s about $2 cheaper than a at Walmart,
       indicating that Aldi is ready to take on its larger rivals as it
       expands its the US.
       
       Aldi’s meal includes all the traditional Thanksgiving fixings,
       including a Butterball turkey, gravy, rolls, macaroni and cheese,
       stuffing plus ingredients to make cranberry sauce, mashed potatoes, a
       sweet potato casserole, green bean casserole and pumpkin pie.
       
       “With 25% of US households now shopping Aldi, we know grocery prices
       are still top of mind for customers,” said CEO Jason Hart in a press
       release.
       
       The price of food has soared since over the past several years, in part
       because of the pandemic and later exacerbated by ,  and .
       
       However, has moderated substantially during the past year, Consumer
       Price Index data shows. As of August, , landing in line with the
       average increase seen in 2019, according to Bureau of Labor Statistics
       data.
       
       Earlier this year, Aldi announced plans to open 800 new stores
       nationwide in a $9 billion expansion plan. The German company has a
       low-cost business model and boasts that its prices are up to 50%
       cheaper than traditional supermarkets.
       
       At around 12,000 square feet, its stores are much smaller than a
       typical US supermarket of 40,000 square feet. More than 90% of the
       brands Aldi sells are its own private labels.
       
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