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   [15]Haaretz | [16]Israel News

Americans Caught at Tel Aviv Airport Trying to Smuggle Hundreds of Pounds of
Fruit Roll-Ups Into Israel

   Following a shortage of the candy due to a TikTok craze, American
   couples were caught smuggling 650 pounds of Fruit Roll-Ups into the
   country
   JTA


    [17]JTA

   May 4, 2023 5:19 pm IDT
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   May 4, 2023 5:19 pm IDT
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   Fruit Roll-Ups
   Fruit Roll-UpsCredit: General Mills
   JTA


    [20]JTA

   May 4, 2023 5:19 pm IDT
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   May 4, 2023 5:19 pm IDT

   At least two American couples have been caught by Israeli customs
   attempting to smuggle a total of more than 650 pounds (ca. 295 kg) of
   Fruit Roll-Ups into Israel, as the country experiences a shortage of
   the snack due to a TikTok craze.

   A video posted on Tuesday by Mako, an Israeli news website, appears to
   show a customs official at [21]Ben-Gurion International Airport sifting
   through at least three open suitcases each filled with hundreds of the
   colorful, sugary treats. An American-accented voice off-screen, in a
   mix of Hebrew and English, explains that he brought the snacks across
   the ocean for his family in Israel. When the customs official asks if
   the man packed clothes for himself, he responds that he has clothes in
   Israel.

   Why did he fill two checked bags with Fruit Roll-Ups? “It has something
   to do with ice cream,” the man’s voice says.

   The man was almost certainly referring to a viral TikTok trend, ongoing
   since at least March, in which users of the video social network wrap
   the sweet, sticky roll-up around a small scoop of ice cream, which then
   freezes over and becomes hard and crunchy.

   “We’ve also fallen into this trend,” says an Israeli in one TikTok
   video from late March, as he places a box of Fruit Roll-Ups on the
   counter. “My whole TikTok is exploding with Fruit Roll-Ups and ice
   cream.”

   Israelis routinely ask travelers from the United States to bring back
   goods that either cost more in Israel (such as electronic devices) or
   are hard to find on Israeli shelves (Entenmann’s Donuts, for example).
   But in attempting to import Fruit Roll-Ups to Israel, the American
   couples were tapping into a real market shortage.
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       kosher

   Around the country, supermarkets, convenience stores and online
   retailers have reportedly sold out of Fruit Roll-Ups, [25]driving up
   the cost of the snack. According to Israeli press reports, enterprising
   merchants are selling individually wrapped Fruit Roll-Ups for
   [26]prices exceeding $5 or $6 each. By comparison, a box of 10 Fruit
   Roll-Ups in the United States typically costs less than $3.

   One article in the Israeli daily Israel Hayom jokingly compared those
   rising costs to the value of a mortgage in Israel’s infamously
   expensive housing market.

   “We bought them for the price of a diamond,” one parent said, according
   to the article. “I said I would find out how many I could get in
   exchange for my kidney.”

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     * (BUTTON) [27]Israel - U.S.
     * (BUTTON) [28]Israel food

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