[p?c1=2&c2=6035250&cv=2.0&cj=1&cs_ucfr=0&comscorekw=Switzerland%2CChoco late%2CMondel%C4%93z%2CFood+%26+drink+industry%2CEurope%2CBusiness%2CWo rld+news] [1]Skip to main content[2]Skip to navigation [3]Print subscriptions [4]Sign in [5]Search jobs [6]Search US edition [ ] * [7]US edition * [8]UK edition * [9]Australia edition * [10]International edition [11]The Guardian - Back to homeThe Guardian [ ] * [12]News * [13]Opinion * [14]Sport * [15]Culture * [16]Lifestyle ShowMoreShow More * [ ] News + [17]View all News + [18]US news + [19]World news + [20]Environment + [21]Soccer + [22]US politics + [23]Business + [24]Tech + [25]Science + [26]Newsletters + [27]Fight to vote * [ ] Opinion + [28]View all Opinion + [29]The Guardian view + [30]Columnists + [31]Letters + [32]Opinion videos + [33]Cartoons * [ ] Sport + [34]View all Sport + [35]Soccer + [36]NFL + [37]Tennis + [38]MLB + [39]MLS + [40]NBA + [41]NHL + [42]F1 * [ ] Culture + [43]View all Culture + [44]Film + [45]Books + [46]Music + [47]Art & design + [48]TV & radio + [49]Stage + [50]Classical + [51]Games * [ ] Lifestyle + [52]View all Lifestyle + [53]Fashion + [54]Food + [55]Recipes + [56]Love & sex + [57]Home & garden + [58]Health & fitness + [59]Family + [60]Travel + [61]Money * Search input ____________________ google-search Search (BUTTON) * [62]Support us * [63]Print subscriptions [ ] US edition * [64]UK edition * [65]Australia edition * [66]International edition * [67]Europe edition * [68]Search jobs * [69]Digital Archive * [70]Guardian Puzzles app * [71]Guardian Licensing * [72]The Guardian app * [73]Video * [74]Podcasts * [75]Pictures * [76]Inside the Guardian * [77]Guardian Weekly * [78]Crosswords * [79]Corrections * [80]Facebook * [81]Twitter * [82]Search jobs * [83]Digital Archive * [84]Guardian Puzzles app * [85]Guardian Licensing * [86]World * [87]Europe * [88]US * [89]Americas * [90]Asia * [91]Australia * [92]Middle East * [93]Africa * [94]Inequality * [95]Global development Illustration of the Matterhorn at the end of Toblerone packaging [ ] Since 1908, Toblerone has been produced in the Swiss capital, Berne, whose ursine heraldic animal is hidden inside the Matterhorn image. Photograph: Dado Ruvic/Reuters Since 1908, Toblerone has been produced in the Swiss capital, Berne, whose ursine heraldic animal is hidden inside the Matterhorn image. Photograph: Dado Ruvic/Reuters [96]Switzerland Matterhorn no more: Toblerone to change design under `Swissness' rules Alpine mountain image will be replaced with more generic summit when some of chocolate bar's production moves out of country [97]Philip Oltermann [98]@philipoltermann Sun 5 Mar 2023 06.39 ESTLast modified on Sun 5 Mar 2023 16.18 EST * * * The image of the Matterhorn mountain peak will be removed from Toblerone packaging after some of the chocolate bar's production is moved outside [99]Switzerland, meaning it falls foul of marketing restrictions relating to the use of Swiss iconography. The 4,478-metre-high (14,690ft) mountain, the nearly symmetrical pyramidal peak of which mirrors the shape of the almond-and-honey-laced chocolate bar, will be replaced with a more generic Alpine summit, said the confectionery brand's US owner, [100]Mondelez. "The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic," a Mondelez spokesperson told the Aargauer Zeitung newspaper. Toblerone packaging will now read "established in Switzerland", rather than "of Switzerland". "Swissness" legislation introduced in 2017 restricts the use of the national flag's white cross on a red background, as well as other indicators of Swiss provenance, in foodstuffs, industrial products and services. For foodstuffs to market themselves as "made in Switzerland", 80% of the raw ingredients must be sourced from the country and the majority of processing take place there. For milk and milk-based products, the required quota is 100%, with exceptions for ingredients that cannot be sourced from Switzerland, such as cocoa. Studies have shown that certain products branded as "made in Switzerland" are sold at a price 20% higher than comparable goods from other origins, with the sale price rising by up to 50% for luxury items. Since 1908, Toblerone has been produced in the Swiss capital, Berne, whose heraldic animal - a bear - is hidden inside the Matterhorn's image on the packaging. The treat's name is a portmanteau of the surname of the bar's inventor, Theodor Tobler, and torrone, a toasted-almond nougat confection typical of Christmas traditions in south-western [101]Europe. In 2016, Toblerone grabbed headlines [102]when it increased the gaps between the triangular chocolate chunks on bars sold in the UK, supposedly to be able to sell the snack at the same price but at a weight reduced from 170g to 150g. A year later, Mondelez also reduced the weight of Toblerone bars sold in Germany, with the number of triangular peaks down to 11 from 15. Such "controversies" guaranteed Toblerone a run of free marketing, with sales reportedly rising in spite of supposed outrage among customers. The bar reverted to its original shape in 2018. Mondelez, which has owned Toblerone since 2012, announced last year that from the end of 2023 it would move some of the production to its plant in Slovakia, where it also produces the Milka chocolate brand originally made in Switzerland. Topics * [103]Switzerland * [104]Chocolate * [105]Mondelez * [106]Food & drink industry * [107]Europe * [108]news * * * * * * [109]Reuse this content More on this story (BUTTON) (BUTTON) More on this story (BUTTON) (BUTTON) * Switzerland's melting glaciers reveal human remains and plane wreckage 9 Aug 2022 * Melting glacier in Alps shifts border between Switzerland and Italy 26 Jul 2022 * 14th-century samurai sword found in car at Swiss border 31 May 2022 * Swiss politicians vote against loosening notorious banking secrecy law 6 May 2022 * Swiss police seize 500kg of cocaine at Nespresso factory 5 May 2022 * Future of world's most exclusive horse race on thin ice due to global heating 11 Feb 2022 * Swiss vote overwhelmingly for same-sex marriage in referendum 26 Sept 2021 * Switzerland gears up to vote in same-sex marriage referendum 24 Sept 2021 Most viewed Most viewed * [110]World * [111]Europe * [112]US * [113]Americas * [114]Asia * [115]Australia * [116]Middle East * [117]Africa * [118]Inequality * [119]Global development * [120]News * [121]Opinion * [122]Sport * [123]Culture * [124]Lifestyle Original reporting and incisive analysis, direct from the Guardian every morning [125]Sign up for our email * [126]About us * [127]Help * [128]Complaints & corrections * [129]SecureDrop * [130]Work for us * [131]Privacy policy * [132]Cookie policy * [133]Terms & conditions * [134]Contact us * [135]All topics * [136]All writers * [137]Digital newspaper archive * [138]Facebook * [139]YouTube * [140]Instagram * [141]LinkedIn * [142]Twitter * [143]Newsletters * [144]Advertise with us * [145]Guardian Labs * [146]Search jobs [147]Back to top © 2023 Guardian News & Media Limited or its affiliated companies. 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